E-Commerce Forecast
- Mar
- 05
US ECOMMERCE FORECAST: 2009 TO 2015
According to Forrester Research, US online retail reached $157 billion in 2009 and is projected to grow to $279 billion by 2015. Business-to-consumer (B2C) eCommerce continues its double-digit year-over-year growth rate, in part because sales are shifting away from stores and in part because online shoppers are less sensitive to adverse economic conditions than the average US consumer. Despite the continued growth of the channel, online retailers face several challenges to growth: Online stores are broadly perceived as a second choice for shoppers, online retail is becoming increasingly seasonal, and online shoppers rarely admit to browsing, which can drive valuable incremental dollars during their Web shopping experiences.