What You Need to Know About Today’s SEO
SEO Optimization is a moving target. Google especially never stands still; they are constantly refining their methods and algorithms to deliver the most accurate, relevant results to searchers. They’re also making it more and more difficult for unscrupulous marketers to manipulate search engine results with optimization tricks. This is actually a good thing… at Search Engine Partner; we have always advocated using acceptable practices based on Google’s Webmaster Guidelines to boost your rankings and traffic.
That’s why we want to stress to you that SEO should be considered a marathon rather than a sprint to the finish line. Using tricks and manipulation may get you fast, impressive results but they will be fleeting and could even be damaging. Using legitimate and effective SEO optimization strategies will deliver more impressive business results that will endure… but it will require some time and patience.
In order to truly make your seo optimization plan a success, our SEO technicians need to gain a thorough understanding and background of your business; how it generates a profit, what its niche is, and which strategies you may or may not have pursued. Our discovery interview provides you with the opportunity to provide the needed information that will make your campaign a success. Additionally, you can ask those questions that have been on your mind regarding the types of changes that will be made to your site, when to expect results, how you can help maximize your campaign, and more.
The keyword research process is the foundation to a successful SEO Optimization campaign. Our comprehensive keyword research process allows us to identify the following:
- Targeted keywords that will produce the highest possible volume of traffic;
- Keywords that your competitors are using to find success;
- Important high traffic keywords your competitor doesn’t know about;
- Newly emerging keywords based on new trends, products and services related to your website;
- Keywords with high conversion rates to increase your return on investment.
This information will help us identify search terms that are important to your SEO campaign and overall online success. Note: We do NOT use free or 3rd party software or website based keyword suggestion tools. Rather, we find keywords by physically looking at your competitors’ websites and plugging those search terms in trial Google Adwords campaigns.
There are three key areas Google looks at; your site, your server, and your previous history within its indexes. Our SEO optimization experts completes a comprehensive analysis from your domains origination, to how the search engines see your site today.
Below you will find a list of areas our SEO optimization will cover:
- Analysis of server at the server level; including structure & technologies used throughout website;
- Analysis of server at the host level, DNS setup, IP setup;
- Analysis of site structure & page relationships;
- Current indexation status across Google, Yahoo, and Bing;
- Identification of any issues currently impacting search engine spidering from host, server and site levels;
- Analysis of site link structure, page structure, navigational structure, and hierarchical system of content in relation to the site.
A Content Analysis is completed on pages throughout your website. This allows us to identify the existing pages and content that has the potential to help support your selected keywords and sustain long-term top ten rankings. If your site is in need of additional copy (text), we then work with you and a professional SEO copy writer to ensure the proper marketing message is conveyed within new creative copy written especially for your site.
There are times when sites do not have enough text or copy to support their SEO campaign; there are also times where pages within your site are perfect for the visitor, but missing integral parts for a successful SEO optimization campaign. We offer a professional copy writing service that will allow you to keep your existing content intact, while incorporating new content and copy and/or pages within your site to ensure the success of your campaign. This highly creative copy will incorporate your marketing message, strong calls to action, and exhibit the same look and feel as your existing web pages. You will always have the final say of any potentially new copy created for your website.
The only way to beat the competition is to know the competition! Your assigned SEO optimization team will identify your competitors based on the keywords you select; locate the keywords that they are targeting, find sites that link to them, compare your site to your competitors, and identify just what is needed to out-rank them and obtain top ten rankings for your most sought-after keywords. This information is then used to design your Link Strategy, Content Analysis, and SEO Implementation.
Link Popularity Strategy
One of the most difficult parts of SEO Optimization is building link popularity. Our SEO optimization experts will design a successful link popularity strategy for your site; specifically designed to help your site achieve top search engine rankings for the keywords you select. The perfect mix of link building options will be selected to fashion a customized link strategy created for longevity and a permanent high rank.
Search Engine Submissions
Our team takes the time to manually submit each optimized URL within your website, to the major search engines. Manual submissions are the only way to correctly notify the search engines that changes have been made to specific pages within your site. Additionally, we have a robust set of proprietary tools that notifies us when you or your webmaster makes changes to your web pages. This alerts our SEO team that additional manual submissions are needed; ensuring the search engines know it’s time to reindex your web pages for potential ranking increases.
Google and Yahoo! Sitemap installation / submissions
Google & Yahoo! Sitemaps tell the search engines which pages are most important to your seo optimization plan. Our SEO team will create and adjust the necessary areas within the Sitemaps to ensure that your most relevant pages are given the proper prominence. Additionally, our SEO experts will take proactive steps in troubleshooting and monitoring your site through the Google Webmaster Console. This allows our SEO team to accurately identify and track your backlinks, link popularity, broken links, and indexing speeds; as reported by Google.
Backend Web Programming
Our promise to our partners is to provide the best value for the investment. Not only do we want to make your website look great, we want search engines to think it looks great too.
We pride ourselves in being able to communicate a vision and corporate agenda through unmatched design capabilities and practical application while making a web design search engine / SEO friendly. We value the message that you wish to deliver to your customers, and we will work together with you ensure all of your goals are met. This is why we design our own custom sites to fit your specific needs. The advantage of this option is that you will receive a unique design that is specific to your business. We code all of our designs from scratch, giving us more flexibility in achieving the look, feel, and functionality that you desire. This is a no template zone!
The core of your SEO success is SEO implementation. Our SEO experts will make the necessary adjustments to your website with regards to incorporating your selected keywords into existing web pages, adjusting the keyword density needed to achieve top ten rankings, editing and optimizing the most important areas within your site’s source code, creating and implementing server level adjustments to ensure your site is SEO friendly and more. All changes are provided to you in a private development area that is not viewable to the public. Upon your review and approval, your changes will be made live; effectively wrapping up the SEO implementation process.